This week we focused on keyword targeting and SEO. I got some really good things from the discussions with the other students. One of my favorites:
- Navigational, where users search for a particular website.
- Informational, where users search for the answer to a question.
- Investigational, where users search for information that may eventually lead to transaction.
- Transactional, where users are ready to buy.
It makes it so easy to categorize and remember good SEO. When I am reading the material I understand it, but I don’t connect with it. This week was good because I felt like I really connected with the material and was able to make really life connections. I feel like this is going to help me be more successful and be better at picking keywords and SEO.
I really like this as well and it helped personally to optimize my own site for search engines?
- Install Google Analytics and Webmaster Tools
- Use your Network – Generate Backlinks and track them
- Keyword Integration – Page Titles, Meta descriptions, Image Alt Text, Head Tags
- Ramp up Blogging
- Internal Linking – Internal linking is how search engines know which of your pages should be grouped together.
- Audit your Website Content
- *NAP* Listings – Name, Address and Phone Number (NAP) are simple elements you certainly don’t want your users being confused about.
- External Linking – Linking to high-quality websites is an added trust factor because you’re establishing yourself as an educated, informed resource.
- Stay in the Know… Be aware how Google and Yahoo’s Algorithms work. Learn how SSL is important to website information.
I started this week to go one by one down this check list and start to do each of them for my business. The ones that I have done, I have already seen a jump in my website viewers.
Tiah Popa's 